About Us
Built by Anglers,
Designed for life on the water
We are a Rochester, New York–based small business making premium, hand-assembled baitcasting reel handles and accessories for anglers across the United States and Canada. Every handle we build is designed to feel better in your hand and perform better on the water.
A Business Born from a Passion for Fishing
Cooper Custom Reel Handles LLC was founded in 2024 by Nicholas Cooper — a law enforcement officer who also happens to be a dedicated angler. The idea was simple: build better reel handles that actually make a difference on the water, and make them right here in the USA.
Designed & Assembled in Rochester, NY
Every Cooper Custom handle is hand-assembled and quality-tested at our location in Rochester, New York — 39 Rouge Road, Rochester, NY 14623 — before it ships to you.
Proud Supporter of First Responders & Military
As a law enforcement–owned business, we proudly support and appreciate all first responders and military personnel who serve our communities and our country.
We Started CCRH Because Anglers Deserve Better
Fishing is more than a hobby — it is a pursuit that demands the right gear. When you spend hours on the water working a baitcaster, the handle in your hand plays a critical role in your setup. It affects your comfort, your control, and ultimately your performance.
At Cooper Custom Reel Handles (CCRH), we started this business to fill a gap we saw in the market: high-quality, well-built aftermarket baitcasting reel handles that fit a wide range of popular reels — at prices that every angler can actually afford.
We design our handles with input from real anglers and then hand-assemble each one using premium components — lightweight aluminum alloy and carbon fiber shafts, EVA foam knobs, cork-grain grips, and ergonomic TPE knobs — all carefully tested before they leave our facility.
We are constantly developing new designs and expanding our product line. Whether you fish from a kayak, a bass boat, or a dock, we want every angler to have access to a custom handle upgrade that feels great and lasts a long time. That is what CCRH is about: quality you can feel on every single cast.
Our Product Lineup
Every product we make is purpose-built for baitcasting anglers who want more comfort, more control, and a cleaner-looking setup — without overpaying for it.
CCRH 90mm Baitcasting Reel Handle
Our classic compact handle. Lightweight aluminum swept arm with large round EVA foam knobs for a no-slip grip. Ideal for anglers who prefer a shorter, nimble handle for precision casting.
CCRH 95mm Carbon Fiber Reel Handle
Available with round EVA foam grips or cork-grain grips. The carbon fiber shaft makes this handle exceptionally light while providing added sensitivity. Also available in an ergonomic EVA foam grip variant.
CCRH 110mm Reel Handle — Cork Grips
A mid-length handle offering the classic feel of a cork-grain knob — warm, natural texture that many tournament anglers prefer. Swept arm design reduces fatigue on long retrieves.
CCRH 120mm Power Baitcasting Reel Handle
Our longest handle — built for power fishing techniques like flipping, pitching, and frogging. The extended arm delivers more cranking torque with less effort. Available with round EVA foam or cork-grain knobs.
Carbon Fiber Handle — TPE Knobs (95–110 mm)
Full carbon fiber assembly with ergonomic TPE rubber knobs that remain grippy even when wet.
CCRH Replacement Knobs
Designed specifically to fit all CCRH handle models. Swap out knobs instantly to refresh the look or replace worn grips. A simple, affordable upgrade that takes seconds to install.
Baitcasting Reel Handle Nut Caps
A simple finishing touch — replacement or decorative nut caps compatible with virtually any reel on the market coming in both 8x5mm and 7x4mm thread sizes
Growing Accessories Line
We are continuously developing new accessories to complement our handles, including additional knob styles, and grip variants. Follow us on Instagram at @coopercustomreelhandles to stay updated on new releases.
How Every Handle Gets Made
Our process is straightforward and hands-on. Every handle that leaves our facility has gone through each of these steps — no shortcuts.
Six Reasons Anglers Trust Us
We are a small USA-based business, and we take pride in that. Here is what we stand behind every time you order from us.
Ready to upgrade your baitcasting setup? Browse our full selection of handles, accessories, and replacement knobs — all shipped from Rochester, New York.
Shop All ProductsAssembled in the USA
Every CCRH handle is hand-assembled in Rochester, New York. We stand behind that claim and are proud to put American craftsmanship into every product we ship.
Premium Materials
Lightweight aluminum alloy and carbon fiber shafts, high-density EVA foam, natural cork-grain knobs, and non-slip TPE rubber — we do not cut corners on the components that matter most.
production/processing period (1–3 business days)
We know you want to get on the water. All orders are packed and dispatched within 1-3 business days after your payment is confirmed — no unnecessary delays.
30-Day Return Window
We accept returns within 30 days of purchase. If your item arrives damaged or defective, return shipping is on us. For undamaged returns, the buyer covers shipping costs.
Real Human Support
When you contact us, you hear back from a real person — not an automated response. We respond to emails within 24 hours and are available by phone during business hours.
Honest, Transparent Pricing
Our prices are listed accurately in US Dollars with no hidden fees. What you see at checkout is exactly what you pay. We do not inflate prices or add surcharges after the fact.
What Our Customers Are Saying
We are a young brand growing one satisfied angler at a time. Here is what real customers have shared about their experience with CCRH.
Far and beyond the best! To every angler out there — just do it! These guys are amazing, excellent customer service, exceptional product engineering. Every rod I own will have the upgrade!
Love the large size and feel. Got it for my grandson who has huge hands and it feels awesome to him. Excellent quality and fast shipping — exactly what we needed.
Wide variety of designs, amazing quality, and comfortable to hold. The upgrade makes the reel look and feel completely different. Outstanding value for the price.
Follow us on social media for new product reveals, real customer builds, exclusive promotions, and fishing content from the CCRH community. Share a photo of your reel with our handle installed and we may repost it.
Who We Are & How to Reach Us
We are a fully registered US business. Here is everything you need to know about our company details, contact information, and customer support hours.
Company Details & Contact Information
Support Hours
Eastern Time (ET) — GMT-05:00 / GMT-04:00 during daylight saving
Emails received outside business hours are replied to by the next business day. For urgent matters, call or text +1 315-333-0776.
Our Store Policies
Transparent, complete, and written specifically for our customers