Privacy policy
Your Privacy Matters
This Privacy Policy explains exactly how Cooper Custom Reel Handles LLC collects, uses, stores, and protects your personal information when you visit or make a purchase from our website. We are committed to full transparency.
Who We Are
This Privacy Policy is issued by Cooper Custom Reel Handles LLC, a limited liability company registered under the laws of the State of New York, United States of America. Our principal place of business is located at 39 Rouge Road, Rochester, New York 14623, United States.
We operate the e-commerce website at coopercustomreelhandles.com, through which we design, manufacture, and sell custom fishing reel handles, knobs, and related fishing tackle accessories directly to customers in the United States and Canada. We are the sole data controller for all personal information collected through this website.
When this policy uses the words "we," "us," or "our," it refers exclusively to Cooper Custom Reel Handles LLC. When it uses "you" or "your," it refers to any person who visits, browses, or places an order through our website, regardless of whether they complete a purchase.
Information We Collect
We collect only the personal information that is reasonably necessary to operate our business, process your orders, communicate with you, and comply with applicable laws. We do not collect sensitive personal information such as Social Security numbers, government identification numbers, financial account numbers, health data, or biometric data.
When you interact with our website, you may voluntarily provide us with the following information:
| Data Type | Specific Information Collected | When Collected |
|---|---|---|
| Contact Information | Full name, email address, telephone number | Account creation, order placement, contact form submissions |
| Shipping Address | Street address, city, state or province, ZIP or postal code, country | Order placement and checkout |
| Billing Address | Street address, city, state or province, ZIP or postal code, country (if different from shipping address) | Order placement and checkout |
| Payment Information | We do not store payment card data. Payment is processed directly by Shopify Payments (Stripe) and PayPal. We only receive confirmation of a successful transaction and the last four digits of the card used, if provided by the payment processor. | Checkout |
| Order Details | Products ordered, customisation specifications, quantities, order value, order number, order date | Order placement |
| Account Information | Email address and password (password is encrypted and never stored in plaintext) | Optional account registration |
| Communications | Messages, questions, or feedback you submit via email, phone, or contact form | Any time you contact us |
| Marketing Preferences | Email newsletter opt-in or opt-out status | Checkout or subscription form |
When you visit our website, certain technical information is collected automatically by our website platform (Shopify) and any analytics tools we use. This data is collected to help us understand how our website is used and to improve our service:
| Data Type | What This Includes | Purpose |
|---|---|---|
| Device & Browser Data | Device type (desktop, mobile, tablet), operating system, browser type and version, screen resolution | Website compatibility and optimisation |
| IP Address | Your Internet Protocol (IP) address, which indicates your general geographic region (city/state level — not a precise physical location) | Fraud prevention, security, geographic analytics |
| Browsing Behaviour | Pages visited, products viewed, time spent on pages, links clicked, items added to cart, cart abandonment | Website improvement, understanding customer interests |
| Referral Source | The website or search engine that referred you to our site (e.g., Google search, direct link, social media) | Marketing effectiveness measurement |
| Session Data | Session timestamps, session duration, number of pages visited per session | Analytics and website performance |
How We Collect Your Information
We collect personal information through the following specific methods. We do not obtain personal data through deceptive means, and we do not purchase data from data brokers or third-party data providers.
- Checkout and order placement: When you complete a purchase on our website, you enter your name, email address, shipping address, billing address, and payment details directly into our checkout form. This is the primary way we collect customer data.
- Account registration: If you choose to create a customer account on our website, we collect your name and email address to set up and manage your account. Account creation is entirely optional.
- Contact form and email: When you send us a message through our contact page, or email us directly at coopercustomreels@gmail.com, we collect the information you include in that communication, such as your name, email address, and the content of your message.
- Newsletter subscription: If you subscribe to our email marketing list (either at checkout by checking the opt-in box, or via a standalone subscription form), we collect your email address and your consent preference.
- Automatic data collection via cookies and tracking technologies: As described in Section 07 of this policy, our website uses cookies and similar technologies to automatically collect certain technical data about your visit. This occurs as soon as you access our website.
- Telephone calls: If you call us at +1 315-333-0776, we may retain a record of your name, telephone number, and the nature of your enquiry so that we can follow up appropriately.
How We Use Your Information
We use personal information only for specific, legitimate purposes that are directly related to operating our business and serving our customers. We do not use your data in any way that is inconsistent with the purposes described below. The table below lists every purpose for which we use your data and explains exactly why.
| Purpose | What We Do | Data Used |
|---|---|---|
| Order Processing & Fulfilment | We use your contact and address information to process your payment, manufacture your order, and arrange shipment to your address. | Name, email, shipping address, billing address, order details |
| Order Confirmation & Updates | We send you automated emails confirming your order, notifying you of dispatch, and providing your tracking information. | Email address, name, order number |
| Customer Service | We use your contact information and order history to respond to enquiries, resolve problems, process refund requests, and handle any issues with your order. | Name, email, phone, order history |
| Custom Order Specifications | For custom orders, we retain the specifications you provide (handle length, material, finish, thread size, etc.) to manufacture your product accurately and for reference if any issue arises after delivery. | Order details, customisation notes |
| Payment Processing | We pass your payment information securely to our payment processors (Shopify Payments / Stripe and PayPal) to complete your transaction. We do not store full card data ourselves. | Billing address, transaction reference |
| Fraud Prevention & Security | We use IP addresses, device data, and order data to identify and investigate potentially fraudulent transactions and to protect our customers and business from fraud. | IP address, device data, order data, billing and shipping addresses |
| Legal & Tax Compliance | We retain order and transaction records as required by U.S. federal and New York State tax laws, as well as applicable Canadian tax obligations for cross-border sales. | Order records, transaction data, addresses |
| Website Analytics & Improvement | We analyse aggregated and anonymised browsing data to understand how customers use our website and to improve our product listings, navigation, and user experience. | Browsing behaviour, device data (anonymised) |
| Marketing Emails (Opt-in Only) | If you have opted in to receive marketing emails, we use your email address to send you product updates, promotions, and news about Cooper Custom Reel Handles. You can unsubscribe at any time. | Email address, name, marketing consent status |
Legal Basis for Processing Your Data
We are based in the United States and our operations are primarily governed by U.S. federal law and the laws of the State of New York. We also serve customers in Canada, and we acknowledge our obligations under applicable Canadian privacy law (PIPEDA) for those customers. The following explains the legal justification for each type of data processing we conduct.
| Processing Activity | Legal Justification |
|---|---|
| Processing and fulfilling your order | Contract performance. Processing your data is necessary to fulfil the contract you entered into when you placed your order. |
| Sending transactional emails (order confirmation, shipping notifications) | Contract performance and legitimate business interest. You need to receive these communications in order to know the status of your order. |
| Fraud prevention and security | Legitimate business interest. We have a legitimate interest in protecting our customers and our business from fraudulent activity and security threats. |
| Retaining order and tax records | Legal obligation. U.S. federal law (IRS regulations) and New York State tax law require us to retain business transaction records for a minimum period. |
| Website analytics | Legitimate business interest. We analyse anonymised website usage data to improve our site and serve customers better. |
| Marketing email communications | Consent. We send marketing emails only to customers and subscribers who have explicitly opted in. For Canadian customers, this is governed by the Canadian Anti-Spam Legislation (CASL). |
Who We Share Your Data With
We do not sell your personal information to any third party, under any circumstances. We share your personal data only with the specific service providers listed below, and only to the extent necessary for them to perform their services on our behalf. Every service provider we work with is contractually required to protect your data and use it only for the specific purpose we engage them for.
| Service Provider | Purpose | Data Shared | Their Privacy Policy |
|---|---|---|---|
| Shopify Inc. | Our e-commerce platform provider. Shopify hosts our website and order management system. They process order data on our behalf. | Name, address, email, order data, browsing data | shopify.com/legal/privacy |
| Shopify Payments (Stripe) | Our primary payment processor. Stripe processes credit and debit card payments securely on our behalf. All card data is encrypted and handled entirely by Stripe — we never see or store your full card number. | Billing address, transaction amount. Card data is handled exclusively by Stripe. | stripe.com/privacy |
| PayPal | An alternative payment method we offer. If you choose to pay via PayPal, your payment is processed directly by PayPal's secure platform. We receive confirmation of payment only. | Order amount, transaction reference. PayPal handles all payment credentials directly. | paypal.com/privacy |
| Shipping Carriers (USPS, UPS, FedEx, Canada Post) | We share your name and delivery address with the shipping carrier responsible for delivering your order. This is necessary to arrange and track your delivery. | Full name, shipping address | Governed by each carrier's own privacy policy |
| Google Analytics (if active) | If enabled, Google Analytics collects anonymised website usage data to help us understand visitor behaviour. We do not share personally identifiable information with Google Analytics. | Anonymised browsing data, device type, geographic region (city level) | policies.google.com/privacy |
| Law Enforcement / Legal Authorities | We will disclose personal data to law enforcement agencies, government authorities, or courts only if we are required to do so by a valid legal obligation, court order, or subpoena under applicable U.S. or Canadian law. | Only data required by the applicable legal order | As required by law |
Cookies & Tracking Technologies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites function properly, improve performance, and collect usage data. Our website, hosted on the Shopify platform, uses cookies and similar tracking technologies. Here is a transparent breakdown of every type of cookie that may be used on this website and why.
| Cookie Type | What It Does | Can You Opt Out? |
|---|---|---|
| Essential / Strictly Necessary Cookies | These are required for the website to function. They keep your shopping cart active, maintain your session while you browse, and allow you to complete checkout. Without these cookies, the website cannot operate properly. | No — these are essential for basic website functionality |
| Functional Cookies | These cookies remember your preferences (such as currency selection or previously viewed items) to provide a better browsing experience. | Yes — you can disable via browser settings, but this may affect website functionality |
| Analytics Cookies | These cookies (e.g., from Google Analytics) collect anonymised data about how visitors use our website — such as which pages are visited most, how long visitors stay, and how they arrive at our site. This helps us improve the website. | Yes — you can opt out via your browser settings or the Google Analytics opt-out tool |
| Marketing / Remarketing Cookies | If we run paid advertising campaigns (e.g., on Google), cookies may be used to record which advertisements you have seen and to measure the effectiveness of our ads. These cookies may be placed by third-party advertising networks. | Yes — you can opt out through browser settings or the Digital Advertising Alliance's opt-out tool at optout.aboutads.info |
| Shopify Platform Cookies | Shopify sets its own cookies to operate the store, process payments securely, and prevent fraud. These are governed by Shopify's own privacy policy. | Essential cookies cannot be disabled. See Shopify's Privacy Policy |
Most web browsers allow you to control cookies through their settings. You can choose to refuse all cookies, accept only certain cookies, or receive a notification when a cookie is set. Please note that disabling certain cookies may affect the functionality of our website, including your ability to add items to your cart and complete a purchase.
To learn how to manage cookies in your specific browser, visit the help section of your browser or go to www.allaboutcookies.org. To opt out of Google Analytics tracking specifically, visit tools.google.com/dlpage/gaoptout.
How Long We Keep Your Data
We keep your personal data only for as long as it is genuinely needed for the purpose it was collected, or for as long as required by law. We do not retain data indefinitely. The table below sets out our specific retention periods for each category of data.
| Data Category | Retention Period | Reason |
|---|---|---|
| Order and transaction records | 7 years from the date of the transaction | Required by U.S. federal tax law (IRS) and New York State tax law |
| Customer account information | Until you request account deletion, plus up to 90 days for processing | To maintain your account while you remain a customer |
| Customer service communications | 3 years from the date of the communication | To maintain a record of service interactions in case of a dispute |
| Marketing email list | Until you unsubscribe, plus up to 30 days to process your unsubscribe request | To send marketing emails you have consented to receive |
| Website analytics data | Up to 26 months (Google Analytics default) — stored in anonymised, aggregated form | To track seasonal trends and year-on-year website performance |
| Fraud prevention records | Up to 5 years | To identify and prevent repeated fraudulent activity |
When any retention period expires, we securely delete or anonymise the relevant personal data so that it can no longer be used to identify you. If you would like us to delete your data earlier than these retention periods where legally permissible, please contact us at coopercustomreels@gmail.com.
Data Security
Protecting your personal information is something we take seriously. We implement the following specific security measures to protect your data from unauthorised access, loss, misuse, or disclosure:
Your Rights as a U.S. Customer
The United States currently does not have a single comprehensive federal privacy law equivalent to the GDPR; however, a growing number of states have enacted consumer privacy laws that grant specific rights. Even if your state has not yet enacted a specific privacy law, we extend the following rights to all U.S. customers as a matter of our standard business practice.
- FTC Act Protections: The Federal Trade Commission (FTC) prohibits unfair or deceptive trade practices, which includes deceptive privacy practices. We comply fully with FTC rules on consumer privacy.
- CAN-SPAM Compliance: All marketing emails we send comply with the CAN-SPAM Act. Every marketing email includes a clear unsubscribe link, our physical mailing address, and an accurate subject line. We honour all unsubscribe requests within 10 business days.
- COPPA Compliance: We do not knowingly collect personal information from children under the age of 13. Our website is intended exclusively for users who are 18 years of age or older. See Section 12 for more details.
Right to Know: You have the right to request a disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (such as data we are required to retain by law).
Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing: We do not sell or share your personal information with third parties for cross-context behavioural advertising. You do not need to take any action to opt out.
Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will receive the same quality of service and pricing regardless of whether you exercise these rights.
To exercise any of these rights, please contact us at coopercustomreels@gmail.com. We will respond to verifiable consumer requests within 45 calendar days as required by the CCPA.
To exercise any of the rights described in this section, please contact us by email at coopercustomreels@gmail.com with the subject line "Privacy Rights Request." Please include your full name, email address, and a description of the specific right you wish to exercise. We may need to verify your identity before processing your request to ensure we are not disclosing or deleting information belonging to the wrong person. We will respond to all verifiable requests within 45 calendar days.
Your Rights as a Canadian Customer
We ship to Canada and therefore collect personal information from Canadian residents. Canadian customer data is protected under the federal Personal Information Protection and Electronic Documents Act (PIPEDA), as well as applicable provincial privacy legislation in Quebec (Law 25), British Columbia (PIPA), and Alberta (PIPA). We acknowledge and comply with the following principles and rights under Canadian privacy law.
- Right to Access: You have the right to request access to the personal information we hold about you and to receive a copy of that information in a format you can understand.
- Right to Correction: You have the right to request that we correct any inaccurate, incomplete, or outdated personal information we hold about you.
- Right to Withdraw Consent: Where we process your personal information based on your consent (such as marketing emails), you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing we carried out before the withdrawal.
- Right to Complain: If you are unsatisfied with how we handle your personal data, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or by calling 1-800-282-1376.
Canada's Anti-Spam Legislation (CASL) governs the sending of commercial electronic messages (CEMs) to Canadian recipients. We comply with CASL as follows:
- We send marketing emails to Canadian customers only where we have either explicit or implied consent under CASL.
- Every marketing email sent to Canadian customers includes a clear and functional unsubscribe mechanism, our full business name, and our mailing address.
- Unsubscribe requests from Canadian customers are processed within 10 business days of receipt, as required by CASL.
Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25, formerly Bill 64) introduced strengthened privacy obligations for organisations handling Quebec residents' personal information. We acknowledge that Quebec residents have the right to access their data, the right to rectification, the right to withdraw consent, and the right to data portability. Quebec residents who wish to exercise these rights or lodge a privacy complaint may contact us at coopercustomreels@gmail.com or contact the Commission d'accès à l'information du Québec (CAI) at www.cai.gouv.qc.ca.
Children's Privacy (COPPA)
If we discover that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will delete that information from our records as promptly as possible. If you are a parent or guardian and believe that your child under the age of 13 has provided personal information to us without your consent, please contact us immediately at coopercustomreels@gmail.com and we will act promptly.
Third-Party Links & External Sites
Our website may contain links to external websites, such as shipping carrier tracking pages, payment processor websites, or third-party fishing tackle resources. When you click on any such link and leave our website, this Privacy Policy no longer applies. We have no control over the content or privacy practices of any third-party website and we accept no responsibility for how those websites collect or use your personal data.
We strongly recommend that you read the privacy policy of any external website you visit before providing them with your personal information. The inclusion of a link to a third-party website does not constitute our endorsement of that website or its privacy practices.
Do Not Sell or Share My Personal Information
The only circumstances under which we share your personal data with any outside party are those described in Section 06 of this policy — specifically, with the service providers who help us operate our business (such as our payment processors and shipping carriers), and only to the extent necessary for them to perform those services. These transfers do not constitute a "sale" of personal information under any applicable state privacy law.
Marketing Communications
We may send you marketing emails if you have opted in to receive them. Marketing emails from us may include information about new products, special promotions, limited-edition releases, and fishing tackle tips. Here is everything you need to know about how we handle marketing communications.
- During checkout: If you tick the marketing opt-in checkbox on the checkout page, you consent to receiving marketing emails. This checkbox is not pre-ticked — your consent must be actively given.
- Via a subscription form: If you enter your email address in a newsletter subscription form on our website, you consent to receiving our marketing emails.
You can withdraw your consent to receive marketing emails at any time by using any of the following methods:
- Click the "Unsubscribe" link included in the footer of every marketing email we send.
- Email us directly at coopercustomreels@gmail.com with "Unsubscribe" in the subject line.
We will process all unsubscribe requests within 10 business days (and within 10 business days for Canadian customers, as required by CASL). Please note that even if you unsubscribe from marketing emails, you will continue to receive essential transactional emails related to your orders (such as order confirmations and shipping notifications) because these are necessary for fulfilling our contract with you.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, applicable laws in the United States or Canada, regulatory requirements, or changes to the services we use to operate our website. Any updates will be posted on this page with a revised "Last Updated" date clearly displayed at the top of the policy.
If we make material changes to this Privacy Policy — changes that significantly affect how we collect, use, or share your personal data — we will notify active customers by email to the email address on record in their account, where practicable, at least 14 days before the changes take effect.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of this website after the effective date of any changes constitutes your acknowledgement of those changes.
Contact Us About Privacy
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us. We take all privacy enquiries seriously and will respond promptly. You can reach us through any of the following methods:
Privacy Policy Effective Date: 09 May 2026. This Privacy Policy is effective as of 09 May 2026 and supersedes all previous versions. It applies to all personal information collected through coopercustomreelhandles.com on or after this date. This policy is published by Cooper Custom Reel Handles LLC, 39 Rouge Road, Rochester, New York 14623, United States. For any privacy-related questions or to exercise your data rights, please contact us at coopercustomreels@gmail.com, by telephone at +1 315-333-0776, or through our Contact page. Our business hours are Monday through Friday, 9:00 AM to 5:00 PM Eastern Standard Time (EST).